Mission: to bring young athlete girls to buy more Under Armour clothes.
Solution: Modern, colorful photography marketing campaign for Instagram. Instagram is chosen as go to social platform for age 13-19 that is proven by research that was done by marketing team. We decided to use colorful red and purple gels in studio photography to show that in UnderArmour clothes girls will look cool, beautiful, but yet comfortable and ready for any challenge. The word "ready" is used to echo word "red". The word "red" is blended with the model to emphasize that Under Armour clothes makes young girls feel more confident and ready for any challenges.