WEB DESIGN. REBRANDING.CONCEPT. WIREFRAME. UI. GRAPHIC DESIGN.
Client: Rutabaga paddlesports. For over 35 years, Rutabaga Paddlesports has been an authentic, paddler-owned and operated specialty shop. They sell, service and rent the best of the best equipment in Paddlesports in Madison, Wisconsin.
Mission: to bring younger adventurous male and female to buy kayaks and sport accessories.
Target audience: 25-40 years old male and female.
Solution: New branding, edgy and clean logo. New website design that incorporates bold, fresh, dynamic digital college.