PORTFOLIO LINK APP 

ROLES

  • UX Design

  • Marketing research

  • Interview

  • Visual Design

  • Brand & Identity

DELIVERABLES

  • User research

  • Competitive Analysis

  • User Interview

  • User Personas

  • User Stories

  • User Flows

  • Cards and cards sorting

  • Paper Prototype

  • Wireframes

TOOLS

  • Sketch

  • Pen and paper

  • Cards sorting

  • Adobe Photoshop

  • Adobe Illustrator

  • Figma

  • Google survey

SKETCH PROTOTYPES

Play with Sketch Interactive Prototype

PROBLEM

What problem are we trying to solve?


1) Students don’t have a place to feature their portfolio for employers to see. If we have centralized place for them to feature their best work, it could be easier for them to be found and employed. This will help them to get internship, job, and freelance work.


2) Employers can’t see work of all students and have to post jobs on multiple job boards or contact friends of friend with job listings. With the app proposed, they will be able to see all featured portfolios, sort profiles by skills, save profiles that they like, and contact students directly. This will help employers to find best match fast and give them bigger candidate pool to choose from.

RECAP OF COMPETITIVE APP ANALYSIS

Before designing the app, I looked at two similar apps: JobAware and ZipReqruiter. I also looked at dribble.com and similar apps. The following was concluded:

1) Many job search apps have problems with usability and didn’t pass UX check. There were hard to use or hard to register. They would also often require too many steps to do simple tasks, lack back button or would even freeze during use.

2) Portfolio websites and artsy websites often don’t have iPhone apps, they only often have mobile versions. Sometimes those websites are not responsive. This makes it harder for users to interact with the screen and find needed information.

3) Job apps or portfolio websites don’t feature students, but feature jobs. There is no way to sort by skills and it’s not easy to contact students directly. Also, they are not focused on particular school or university. If employer wants to hire from specific school, it is somewhat difficult to achieve.

USER STORIES, MVP, UI REQUIREMENTS 

During user research which consisted of Survey that was sent to 30 recipients through Google Forms and 3 user interviews, we determined User stories and UI requirements.

 USER PERSONAS WERE CREATED

Here is one example of 3 User personas that were created

PAPER SKETCHES OF USER FLOW 

EXAMPLE OF USER FLOW APPROVED

SKETCH PROTOTYPES

Wireframe

Prototyping in Sketch

Screens

SKETCH PROTOTYPES

Play with Sketch Interactive Prototype

© 2020 by Marina Dolgova